Google and Yahoo Say They Will Crack Down on Spam With New Measures

Yahoo and Google, two of the world's largest email providers, have announced new measures to tackle bulk senders and prevent spam. Yahoo will implement rules requiring all bulk senders to use robust email authentication, while also pushing for one-click unsubscribe options. Google, on the other hand, will require bulk senders to validate their identities and strongly authenticate their emails. Both companies will enforce a clear spam rate threshold to ensure users are not inundated with unwanted messages. They emphasized the need for collaboration and vigilance from the entire email community to keep inboxes safe.